Not only are they typically aware of the marketing tactics, but also have higher expectations when it comes to brand interaction. Consequently, brands today have huge data points over every prospect, and customers have immense research resources prior to making a purchase decision. This makes both the parties well informed about each other. The rise of mobile devices, deeper internet penetration, and abundance of online resources have enabled a seamless user experience for the modern consumers and unified medium for the brands to interact with the customers. Online consumers today have more control than before. Starting from “what are push notifications, we will cover the aspects like how push notification works, some push notification best practices, best push notification services in the market, and many more. In this article, we are going to talk in detail about the same. One such practice, which is also quite persistent these days is a push marketing strategy. It’s a no surprise considering modern commerce is all about cutting-edge conducts to meet consumer demands and master Omni-channel marketing practices. In an Adobe digital survey, 76% of the people admitted that marketing trends have changed more rapidly over the past few years as compared to the previous fifty years. Especially with a massive transition towards digital media, internet marketing has become a primary communication channel for the brands today. We are undoubtedly in an era of rapid evolutions in the ways marketers and consumers behave.
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